WHY CART …in SPORTS

December 2, 2010 Comments Off on WHY CART …in SPORTS

Why CART in Sports?
The PA announcer in the stadium or arena is as much a part of the game as the players on the field, eloquently enunciating players’ names and oftentimes calling the action itself. His voice echoes throughout the stadium as he delivers the lineups, cueing the crowd to cheer for their favorite players. Throughout the game, he reads commercials and urges fans to visit concession stands. In many cities, he is as famous as the star players themselves.

The sportscast team on a television network includes the play-by-play announcer, the analyst, aka the color commentator, and oftentimes a sideline reporter. You rarely see the faces of this team, reporting from a booth or on the floor of the court, donning jumbo size headsets. Periodically, they will appear on camera to discuss the particulars of the game or interview players and coaches. However, for the majority of the game, it is their voices that fill the living rooms of the television audience.

The PA announcer and the sportscasters connect the audience to the game. They are responsible for delivering information, some of which may be found elsewhere – the scoreboard, an inset on the TV screen, the manually operated scoreboard, or the giant video boards that are becoming more and more popular in new stadiums and arenas. So why do we need them? Isn’t watching the game enough? Apparently not, since this tradition has been alive and well since the advent of television. It actually started before that — with radio.

Closed-captioning is required for television programming in the United States. If a sporting event is shown in a noisy bar, gym or other public venue, oftentimes the audio is muted, and all patrons, even the hearing patrons, benefit from the closed-captioning. In a stadium or arena, once again, all patrons can benefit from open captioning displayed on the ribbon board or giant video boards. The acoustics in some stadiums make it difficult to understand the announcements. This is particularly important if there is an emergency. With the Baby Boomers reaching retirement age, the hard-of-hearing population is increasing. Many people with age-related hearing loss do not consider themselves hard-of-hearing and are not aware of services offered. If captioning were available everywhere for everyone, nobody would ever be left out of the conversation again!

Prepared for the CCAC by:
Jennifer M. Bonfilio, RMR-CBC-CCP | President of Operations | Coast 2 Coast Captioning
866-828-1822 Ext. 1 Toll Free | 609-392-4315 Direct | 609-658-0483 Mobile | 609-392-7119 Fax
NJCaptions | http://www.njcaptions.com | Captioning Training & Consulting | Certified AccuCap Trainer
Moderator, Yahoo! Broadcast Captioners Forum

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