We saw again the other day that someone says, “Quality captioning costs too much.”
Well, not only “some of our best friends” – smile please – but also some captioning advocates themselves. We all know it costs, yet we implore advocates not to say that “it costs too much.”
Consider the following – what do you all think?
A. Of course it’s both for-profit companies, no matter their size nor large incomes, and also non-profits (some have very small budgets, some have huge budgets) that are loud and vocal saying that captioning costs too much.
B. Take the case of a news broadcasting company. They either assume it’s going to cost too much, or they have neglected to ask for competitive bids, or they choose to ignore it as much as possible and as long as possible, and they don’t build quality captioning into a budget line from day one. It’s past-time for all media to do this. Budget lines? You can be sure there are many (executive salaries, creative writers, advertising, and much more all costing more than captioning).
C. Do they think people with “disabilities” don’t count – enough? Perhaps they think we’re not educated enough? Don’t earn enough? Don’t contribute to society enough? Will not want to watch their products online?
What is taking them too long to know that captioning IS GOOD BUSINESS SENSE? Increase your audience, translate your message easily, help search engines find you, and do the right thing – include quality cc.
D. For our focus, quality captioning – of course it’s not only for people with hearing loss or deafness or other conditions that require captioning. Quality captioning has so many other uses (see other blog posts please, e.g. for literacy and learning for hearing people, to communicate in a way that people with different first languages can follow and learn from too, etc.).
A. What does it cost to exclude us? A whole lot more than many realize.
B. The hidden costs of losing us as part of the audience, and the huge costs of ignoring our many skills and capabilities for our larger societies (dimmed without full equal access) are large. They are not easy to quantify, yet you can be sure they are huge. As the world population looks for more and more ways to sustain healthy living, to boost employment and education, and to hopefully find new ideas to keep humanity thriving, it pays to be inclusive. It enriches the company that finds ways to pay whatever it cost.
C. At the same time, there are new systems developed to make it easier and less costly for all, including for large media companies that want to offer us (and sell to us) more and more things online. The quality of new systems is sometimes good-enough for access in some situations, and yet none yet reaches the quality and flexibility offered by professionals with training, experience, and excellent human skills.
Like all important things in life – time will teach us all more. Meanwhile, it’s choices, always choices!
We hope more companies make the right choices for inclusion. If they do not, they will learn eventually, over time, that everyone ages (if they are lucky) and that our needs are not so special after all – it will happen to them and their families – and then they will understand and find ways to fund equal access.
Join us in our CCAC discussions – join the CCAC from http://CCACaptioning.org
Keep in mind that YouTube and other online media also offer free tutorials online to add free quality captioning to your own media online. Check that out too.